2026 CVO Road Glide ST Launch

Campaign Overview

Dominator Industries launched two products on the 2026 Harley-Davidson CVO Road Glide ST: its best-selling 8-Panier handlebars and the redesigned Stealth Glide V2 seat.

We developed a complete studio campaign that supplied creative for Meta advertising, carousel ads, email marketing, product listings and the website. The campaign generated six figures in sales and continues to perform.

Creative Direction

The goal was a dark, premium visual treatment inspired by high-end technology advertising. Controlled highlights, subtle red accents and illuminated motorcycle details created a mysterious, engineered look that matched the exclusivity of the CVO Road Glide ST.

The photography clearly separates the black products from the dark motorcycle while preserving the dramatic black-on-black aesthetic.

Robotic Production

The motion campaign was captured using our in-house cinema robot with approximately four and a half feet of reach.

A full production day was dedicated to programming individual camera movements for each product and composition. These precise movements were edited into cinematic montages with lighting effects, visual effects and format-specific pacing.

Deliverables

• Three campaign videos
• Three 16:9 versions for email, website and product listings
• Three 4:5 versions optimized for Meta
• Approximately 22 retouched studio images
• Hero, cockpit, handlebar, seat and detail photography
• Carousel advertising assets
• Supplemental street rollers, beauty and lifestyle content

Results

The campaign created one unified launch system across every major customer touchpoint. Photography carried the carousel advertising, while the video supplied premium motion creative for Meta, email and the website.

The launch generated six figures in sales and remains active, demonstrating how focused creative direction, robotic production and channel-specific editing can turn one production into a long-term commercial asset library.